Kanye West vs. Nike

Kanye West cuts ties with Nike saying that “He doesn’t receive royalties from the company because he’s not a professional athlete.” He has decided to cut ties with Nike and instead partnered with rival Adidas. In addition, in Kanye’s new album release, The Life of Pablo, the song, “FACTS”, quotes that he has now “jumped over” Brand Jordan. It is ironic that Kanye has created a diss track towards Michael Jordan as Jordan is the face of basketball shoes and was the one who helped Kanye to get into the industry. You can find the article here.

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